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How Does Personalization in Email Marketing Increase Customer Engagement

Businesses have a great digital marketing tool to reach out to their customers anytime, anywhere. You will be surprised, but this marketing tool is none other than email! Email marketing is the most direct and reliable form of communication between your brand and its valuable customers. One of the major reasons why emails are so effective is their …

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Top Ingredients of Effective Digital Marketing

Over time, digitalization has taken over almost every aspect of life. Social media, technology, and electronics have taken over the previous stereotypical means of communication and socialization. Similarly, in the marketing sector, digital marketing has become a major part of marketing campaigns. Companies that want to spread the word about themselves use social platforms as …

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